ANU GARG
Freelance Writer
Work Profile
PROFESSIONAL ​INFO​​
I am a Singapore-based content writer with more than 15 years of experience in the field of Journalism, Advertising, Graphic Design and Media. Creative writer and thinker with high-calibre of conceptualising to ideate innovative concepts and write interesting copy. Work experience ranges from Content Generation, Social Media Marketing Campaigns, Website content creation, Blog creation, Book Editing, Newsletters, Press Releases, Writing scripts for Video and animation.
If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write.
– Somerset Maugham
CONTENT STRATEGIST| Digital, Print & Social Media
With my large experience in Marketing, Advertising, Design and Publishing industry, I have 360 degrees take on the corporate communications. My last stint as the Design Head for an agency gave me a well-rounded exposure to branding, marketing communications, design layouts and content generation for some of the leading brands in Education, Hospitality, Manufacturing, Real estate, FMCG industry. As a specialist in content marketing, strategy planning, research analysis and ideation my skills include Press Release creation, Marketing collateral creation, Newsletter creation, Brochures creation, Technical Writing, Web content generation and SEO friendly content creation.
SOCIAL MEDIA MARKETING
Content crafting and execution for client’s social media pages to garner a stronger and more engaging digital and social presence. Design copy in such a way that its engaging, relevant and connects with users. Initiate cross-functional interactions across all relevant social and digital platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), and identify opportunities for engagement with the target audience. Channelizing the brand identity according to the latest social media trends and identifying opportunities for growth.
BLOG CREATION
Creating blog posts, conducting research, choosing topics that readers are interested in, handling the blog's SEO strategy, posting updates on social networks, and analyzing web analytics.
BOOK EDITING & DESIGNING
Design, edit and conceptualise print books and ebooks for clients and authors.
PRESS RELEASES
Well versed in online and traditional researching. Adept at identifying key trends and developing interesting story angles. Successful at building key relationships, sourcing for contacts, conducting interviews, writing articles, create news stories and make them viable for target publications.
PERSONALISED ALBUMS & PHOTOGRAPHY
Create highly personalised albums using digital pictures and creating nostalgic, attractive memorabilia. Basic photography skills.