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Work Profile

PROFESSIONAL ​INFO​​

I am a Singapore-based content writer with more than 15 years of experience in the field of Journalism, Advertising, Graphic Design and Media. Creative writer and thinker with high-calibre of conceptualising to ideate innovative concepts and write interesting copy. Work experience ranges from Content Generation, Social Media Marketing Campaigns, Website content creation, Blog creation, Book Editing, Newsletters, Press Releases, Writing scripts for Video and animation.

If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write.
– Somerset Maugham

CONTENT STRATEGIST| Digital, Print & Social Media

With my large experience in Marketing, Advertising, Design and Publishing industry, I have 360 degrees take on the corporate communications. My last stint as the Design Head for an agency gave me a well-rounded exposure to branding, marketing communications, design layouts and content generation for some of the leading brands in Education, Hospitality, Manufacturing, Real estate, FMCG industry. As a specialist in content marketing, strategy planning, research analysis and ideation my skills include Press Release creation, Marketing collateral creation, Newsletter creation, Brochures creation, Technical Writing, Web content generation and SEO friendly content creation.

SOCIAL MEDIA MARKETING

Content crafting and execution for client’s social media pages to garner a stronger and more engaging digital and social presence. Design copy in such a way that its engaging, relevant and connects with users. Initiate cross-functional interactions across all relevant social and digital platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), and identify opportunities for engagement with the target audience. Channelizing the brand identity according to the latest social media trends and identifying opportunities for growth.

BLOG CREATION

Creating Blogs posts for various clients ranging from Social Issues, Ayurveda, Health, Food, Lifestyle, Woman Issues, Parenting, Fashion, Travel, Events, etc. Provide complete solution ranging from writing blog posts, conducting research, choosing topics that readers are interested in, creating stories, handling the blog's SEO strategy, posting updates on social networks, and analysing web analytics.

Creating Blogs posts for various clients ranging from Social Issues, Ayurveda, Health, Food, Lifestyle, Woman Issues, Parenting, Fashion, Travel, Events, etc. Provide complete solution ranging from writing blog posts, conducting research, choosing topics that readers are interested in, creating stories, handling the blog's SEO strategy, posting updates on social networks, and analysing web analytics.

PRESS RELEASES

Designing stories around events, corporate policies, CSR and trends in the form of news and press releases to garner a strong media presence for the client and engage in more powerful brand building exercises. 

Designing stories around events, corporate policies, CSR and trends in the form of news and press releases to garner a strong media presence for the client and engage in more powerful brand building exercises. 

BOOK EDITING & DESIGNING

Provide Editing, visualising and planning for the self-publishers in their ventures to get their books on the shelf. 

PERSONALISED ALBUMS

Personalised albums are the best medium to bring alive the beautiful memories are etched forever in our hearts, tucked away in closet boxes as digitalised pictures. Every occasion from Golden Jubilee to 18th Birthday, Retirement to the naughty 40’s, Reunions to new births, is a time to open these boxes and create some new moments with the old. Our designers work in close tandem with copywriters to recreate ‘Your story’ that is totally unique and personalised and suggest various mediums to celebrate and immortalise those precious memories. 

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